The platform was first introduced globally earlier this year and has also been rolled out in Nigeria.

The new service provides artists with daily updates and detailed analytics through a dashboard. Features include insights on song performance, post engagement, audience demographics and follower breakdowns by age, gender and language. It also provides step-by-step guides to TikTok tools and resources to support long-term music careers.

One of the main features is the Pre-Release tool, which allows artists to create campaigns for upcoming albums and enable fans to pre-save music on platforms such as Spotify and Apple Music.